Communication
Communication in the REBUILD project has as main purposes:
- to inform about the project and its partners, to promote its activities and to raise awareness of the results obtained.
- to share information about how decentralisation can be facilitated/implemented in Libya
Communicating REBUILD project means to promote transparency towards all stakeholders at all levels, including citizens.
To achieve these objectives, within REBUILD partnership a communication group has been established, to define a unified communication style, tools and approach. This group meets online on a regular basis and is made up of 12 members, one for each project partner municipality, plus 1 coordinator and 1 intercultural mediator, both belonging to the International Cooperation Centre in Trento. Each partner municipality has appointed his media officer, who participates in the group, to carry out communication activities in support of the project management in its municipality. When promoting training activities, the media officer is the reference person also for the partner university.
Media officers participate in designing and implementing customised strategies for communication and outreach in full coordination with the communication manager, who is part of the Project Management Unit in Trento.
The main communication outputs made up to July 2024 are summarised in the following document:
Communication outputs | April 2021 – May 2025
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Municipal storytelling
A 3-day communication workshop aimed at enhancing Media Officers competences was held in Benghazi on April 24-26, 2024.
8 of the 10 media officers met in-presence and finally had the opportunity to work together for the first time after three years of project implementation and 23 media officers’ online meetings.
The training focused on the construction of a story about the role of municipalities as actors of change at the local level in Libya.
Storytelling is an art and a technique to convey messages effectively. The output of the workshop are the guidelines for the short film that has been produced by REBUILD on February 2025. Starting from the experience on the project objectives, the short documentary focuses on the role of local authorities in fostering the well-being of their territories and communities. Two Libyan filmmakers participated in the entire workshop to gather footage and interviews, coordinate on the work to be set up to produce the documentaries, get acquainted about the project in detail and understand how to tell municipalities’ success stories and focus on the feasibility of the shooting according to the various constraints.
Relying on storytelling has been useful for municipalities beyond the production of a short film: it is a good way to care about communication to the citizens and implies that municipalities know the needs of all types of citizens, also the most vulnerables ones. Therefore the investment on training media staff is a crucial step to increase the trust between citizens and local administrations.
SHORT FILM versions:
trailer in EN (4′)
brief in EN (15′)